Services

Marketing strategies plus execution. The brand is the hero.
Our job is to help the heroes be as exciting, attractive and successful as possible.
We help people to connect with the brand, in the most interesting, effective ways imaginable.

For some people this might just be business, but for me it’s personal.

Harry Betke

Harald Betke is an expert for communication as Visual Consultant, Strategist, Creative Director,
Teacher and Speaker.He provides strategic advice, creative execution, event management.

He was educated at the Advertising Academy Vienna, but started his career as journalist.
He was movie and music reviewer for the daily newspaper “Die Presse”. He created the cigarette
brand Casablanca.He was one of the pioneers for clubbings in Vienna and started the legendary
“Moulin Rouge”, where the first flyers were used to promote the event. He owned his own Club
and also organised concerts with acts like Rod Stewart, Stranglers, Phil Glass, Laurie Anderson.

In his career in advertising, he was the first Austrian shortlisted in Cannes Festival
and won many international awards. He created campaigns for clients like ORF – Austrian television,
Fashion TV, supermarket chains (i.e. Merkur, Zielpunkt), political parties, government.
Betke was responsable for global campaigns for amnesty international and Greenpeace. He advises
UNIDO as Visual Consultant and teaches science of communication at the University of Vienna,
the Course of Studies University of applied arts, St. Gallen for Eventmarketing and is a
regular speaker at international congresses.

Work

Value

Awards

 

7 Finalists Award Clio / 2 Finalist Award New York Festival

 

Effie Shortlist Cannes

 

4 Print Oscars  / WerbeEdward Anzeige

 

WerbeEdward Plakat  / WerbeEdward Fachanzeige

 

2 x WerbeEdward Kino / Anzeige der Saison

 

2x Kurier Werbeliebling des Jahres  / 2x Plakat des Jahres

 

University of Vienna, Faculty of Social Sciences

Department of Communication

The Department of Communication at the University of Vienna is one of the world’s largest departments for communication science.

 Course: How to make Ideas Stick

The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. The course teach how to transform messages to make them stick. 

Austrian Marketing University of Applied Sciences, Wiener Neustadt  

Course: Persuasion

The aim of this course is to discuss and develop potentially powerful techniques for changing people’s attitudes and behaviours. We will apply our insights broadly to examine the features that make for an effective persuasive appeal in a wide range of settings and students practice designing and implementing persuasive appeals. 

Thank you for your interest in our services. Ideas that stick.