Harald Betke is an expert for communication as Visual Consultant, Strategist, Creative Director,
Teacher and Speaker.He provides strategic advice, creative execution, event management.
He was educated at the Advertising Academy Vienna, but started his career as journalist.
He was movie and music reviewer for the daily newspaper “Die Presse”. He created the cigarette
brand Casablanca.He was one of the pioneers for clubbings in Vienna and started the legendary
“Moulin Rouge”, where the first flyers were used to promote the event. He owned his own Club
and also organised concerts with acts like Rod Stewart, Stranglers, Phil Glass, Laurie Anderson.
In his career in advertising, he was the first Austrian shortlisted in Cannes Festival
and won many international awards. He created campaigns for clients like ORF – Austrian television,
Fashion TV, supermarket chains (i.e. Merkur, Zielpunkt), political parties, government.
Betke was responsable for global campaigns for amnesty international and Greenpeace. He advises
UNIDO as Visual Consultant and teaches science of communication at the University of Vienna,
the Course of Studies University of applied arts, St. Gallen for Eventmarketing and is a
regular speaker at international congresses.
7 Finalists Award Clio / 2 Finalist Award New York Festival
Effie / Shortlist Cannes
4 Print Oscars / WerbeEdward Anzeige
WerbeEdward Plakat / WerbeEdward Fachanzeige
2 x WerbeEdward Kino / Anzeige der Saison
2x Kurier Werbeliebling des Jahres / 2x Plakat des Jahres
University of Vienna, Faculty of Social Sciences,
Department of Communication
The Department of Communication at the University of Vienna is one of the world’s largest departments for communication science.
Course: How to make Ideas Stick
The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. The course teach how to transform messages to make them stick.
Austrian Marketing University of Applied Sciences, Wiener Neustadt
The aim of this course is to discuss and develop potentially powerful techniques for changing people’s attitudes and behaviours. We will apply our insights broadly to examine the features that make for an effective persuasive appeal in a wide range of settings and students practice designing and implementing persuasive appeals.